Most chains pay back the subscription within the first week, in churned customers prevented.
For 2–3 locations testing the waters
Billed monthly · cancel anytime
Example: 3 locations = $147/mo
For chains running 4–7 locations
Billed monthly · cancel anytime
Example: 5 locations = $195/mo
For larger groups & franchise units
Billed monthly · cancel anytime
Example: 10 locations = $290/mo
We're onboarding founding restaurants manually. Pricing locks in when you join. No surprises.
~6 hours/week of someone reading and tagging reviews — the briefing replaces it.
At $25/hr, that's $150/week recovered.
The average lost customer is worth $400–800 in lifetime value at a casual-dining chain.
Catching one operational issue per month covers the entire bill.
A 0.1★ Google rating increase drives roughly a 5% lift in click-through on local search.
For a 5-location chain, that's typically thousands per month in incremental cover.
| Murmurare | Birdeye / Reputation | Auto-reply tools | Spreadsheet | |
|---|---|---|---|---|
| Designed for 2–10 locations | ✓ | — | ✓ | ✓ |
| Operational issue tagging | ✓ | partial | — | — |
| Weekly executive briefing | ✓ | — | — | — |
| Cross-location heatmap | ✓ | ✓ | — | — |
| Day-part pattern detection | ✓ | — | — | — |
| Auto-posts replies on your behalf | — (by design) | optional | ✓ (risky) | — |
| Typical cost / location / month | $29–49 | $300+ | $15–30 | $0 + your weekend |
Yes. We build it by hand from your real Google reviews and email it within 48 hours. No card, no signup. If you like it, you join the founding cohort and start getting one every Monday.
Yes. Add a location and we'll prorate the difference; remove a location and you're credited for the rest of the cycle. Locations are added or removed in your account in one click.
No. Add as many teammates as you want at no extra cost. Pricing is per location only.
You can export everything as CSV at any time. After cancellation we hold your data for 30 days in case you come back, then permanently delete it.
Yes — 2 months free if you pay annually. Available in your account once you're on a paid plan. We don't push it because per-location monthly is the simplest model for chains that grow location count.
If you don't get value in your first 30 days as a paying customer, email us and we'll refund your last invoice — no forms, no friction.
No credit card. Built from your real Google reviews. In your inbox within 48 hours.
Join the founding cohort — first briefing on us